Don't be afraid to think outside of the box. "The word event is changing," Schneider says. "You have to think beyond press conferences and cocktail parties. Launch events can include street teams, mobile marketing, flash mobs, and cyber events."
We welcome your feedback. In the comments below, let us know what practices your technical writers follow to implement and follow up a new medical device product launch.
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Use this to create a Product Launch Plan that successfully gets your product to market.
Introduction. Once a product is developed, effectively product launch becomes the critical step to its success. The Product Launch Process must address all ...