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– The printing planet: printing technologies as a design element; print industry: organization, market and production types; outline of basic printing processes and procedures; choice of specific printing process in accordance with characteristics and purpose of the design; printing machines: flat-feed and continuous, offset machines, rotoffset etc…
– In-depth study of the most widespread printing processes: offset, rotogravure, silk screen; typographic printing: flexography and relief printing; digital printing; moulding: the traditional method, CtP technology
– paper products and special materials: typologies and features; choice of paper as a creative element; characteristics: weight, thickness, volume, white point; other printing materials: cards, cardboard, PVC and special supports; sheet or bobbin: formats
– Postproduction: varnishing, laminating, embossing, relief printing…; sample analysis
– Binding: types of bind; samples analysis
– Case studies: specific techniques, definition of quantity, format optimization etc.; common mistakes
– Visits to a printing plant during the production: get to know the press and pre-press workflow; sample analysis, costing and quotation problems
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