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The executive summary is one of the most important sections in your proposal. This is where you should present the case for why you are the right company for the job, and give the reader the takeaway message of the proposal. You should not try to summarize every aspect of the proposal, but rather focus on the conclusions you want the reader to reach after reading it.
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Do not use overly solicitous statements such as “We are truly grateful for the opportu nity to propose… ” These statements immediately impact the leverage that you have with the prospect — he becomes the superior, you the subordinate. Remember, this proposal must present you as the expert — one who your prospective client is fortunate enough to hire to satisfy his needs.
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Writing to management is useful if you want to propose procedural improvements, additional income possibilities, or ways to be more economical. You also might write a proposal if you notice something that you feel must change. If you want to write a proposal to the management of your company, take the time to gather needed information. Run your ideas by your co-workers to see if they agree. Approach management tactfully.